Full Job Description
Job Title: Digital Content Strategist
Company Overview
Amazon, a global leader in e-commerce and digital services, is seeking a passionate and innovative Digital Content Strategist to join our dynamic team in Newtown, Virginia. With a mission to be Earth's most customer-centric company, we thrive on creativity and collaboration. Your contribution will be pivotal in shaping the online experience of millions of customers worldwide.
About the Role
As a Digital Content Strategist at Amazon, you will spearhead the planning, development, and execution of engaging content strategies across various platforms. Your expertise will help amplify brand messages, enhance user engagement, and drive conversion through data-driven content initiatives.
Key Responsibilities
- Develop and implement comprehensive content strategies that align with Amazon's brand objectives and customer needs.
- Collaborate closely with cross-functional teams, including marketing, product, design, and analytics, to deliver a cohesive digital experience.
- Conduct thorough market research to identify trends, customer preferences, and competitive landscape, ensuring our content remains relevant and compelling.
- Oversee the creation of a variety of digital content, including blog posts, videos, infographics, social media posts, and email newsletters.
- Optimize content for SEO, enhancing visibility and organic search performance across our digital platforms.
- Analyze content performance metrics and use insights to refine and improve strategies over time.
- Lead creative brainstorming sessions to generate innovative content ideas that resonate with our target audience.
- Develop and maintain an editorial calendar, ensuring timely execution of content across platforms.
- Stay abreast of emerging digital trends, technologies, and best practices, proactively applying them to enhance our content strategy.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 - 5 years of experience in digital content strategy or a similar role, preferably in a fast-paced environment.
- Proven track record of creating successful content strategies that drive engagement and conversion.
- Strong understanding of SEO principles and best practices, with experience utilizing analytics tools (e.g., Google Analytics) to measure content performance.
- Excellent written and verbal communication skills, with an ability to craft compelling narratives that resonate with diverse audiences.
- Proficiency in content management systems (CMS), social media platforms, and various digital marketing tools.
- Ability to work collaboratively in a team-oriented environment, alongside cross-functional stakeholders.
- Exceptional organizational skills and attention to detail, with the capability to manage multiple projects and deadlines efficiently.
What We Offer
At Amazon, we recognize that our employees are our greatest asset. As a Digital Content Strategist, you will enjoy:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off (PTO) and holidays to support your work-life balance.
- Opportunities for professional development, including training programs and career growth opportunities.
- An inclusive and dynamic work environment where diverse perspectives are valued and encouraged.
- Employee discounts on Amazon products and services.
Life in Newtown
Newtown, Virginia, is a vibrant community situated in close proximity to beautiful natural landscapes and urban amenities. With a rich history and an array of recreational activities, Newtown offers a perfect blend of small-town charm and modern conveniences. Enjoy outdoor adventures, cultural events, and a welcoming community atmosphere while building your career at Amazon.
How to Apply
If you are excited about leveraging your skills as a Digital Content Strategist and being part of a groundbreaking company like Amazon, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience and passion for digital content.
Join Us!
At Amazon, we believe in the power of ideas and the importance of a diverse workforce. We are committed to creating an inclusive environment for all employees. If you are a creative thinker, passionate about digital content, and eager to make a significant impact, this is the role for you. Join us in shaping the future of digital content!
We look forward to your application and inviting you to be a part of the Amazon family!